Designs of the Year 2015: the nominations

Above, clockwise from top left: the Current Table, Sawdust's 3D looking type for Wired magazine, Markthal Rotterdam and Shadowing.

The Design Museum has announced its nominations for Designs of the Year 2015. As always, it's a diverse list, with projects ranging from a hand painted visual identity to microchips that mimic living organs...

Seventy-six nominations were selected by the museum from recommendations submitted by design experts, practitioners and academics. Nominations are divided into six categories - architecture, digital, fashion, graphics, product and transport - and will be showcased at an exhibition opening on March 25. An overall winner will then be selected from a panel of judges, this year made up of artist Anish Kapoor, fashion designer Nicole Fahri, architect Farshid Moussavi and PearsonLloyd co-founder Tom Lloyd.

The Design Museum describes its selection as a celebration of "design that promotes or delivers change, enables access, extends design practice or captures the spirit of the year". As always, featured projects include those chosen for their beauty or originality, as well as ones which have the potential to deliver significant social or environmental change. It's an international line-up too, with projects from Asia, Europe, the US, South America and Africa, and from independent designers and research teams as well as global practices.

This is both one of the show's biggest strengths and its biggest challenge - each year presents an inspiring showcase of inventive and beautiful designs, but how do you judge between a toilet which has the potential to save millions of lives and a beautifully crafted custom typeface? It has also led to confusion over what the scheme is actually for: while the top prize in previous years tended to be reserved for good causes, last year's winner - Zaha Hadid's Heydar Aliyev Center in Baku - was a shift away from this.

With 2015's nominees ranging from private homes to air purifying billboards, iPad games and 3D printed limbs, it's anyone's guess what will be named the winning design in May. You can see the full list of nominations at designmuseum.org, but here's a selection from each category:
 

Digital

Digital nominations this year include games, installations, interactive street furniture and online data visualisations: The Refugee Project by Hyperakt and Ekene Ijeoma uses UNHCR refugee data and UN population data to visualise refugee movement around the world from 1975 to 2012, highlighting the plight of refugees and giving context to major crises:
 


 
ustwo's Monument Valley is one of two games nominated - the other is Sean Murray's No Man's Sky, a science-fiction game where players have to survive in an infinite fictional galaxy, made using a system that generates new terrain during gameplay rather than loading predesigned levels.
 

 
Installations include Asif Khan's Megafaces, which projected giant 3D self-portraits of visitors on to a large-scale LED display at the Sochi Winter Olympics and Shadowing, the winner of the 2014 Playable City Award, which uses streetlights to capture the shadow of passers-by and project it alongside the next person walking past:
 

 

Shadowing, by Jonathan Chomko and Matthew Rosier
 
Others are designed to help protect the environment or the way in which people interact with their surroundings: Responsive Street Furniture (pictured below) allows people with physical impairments and learning difficulties to register specific needs via a website - such as brighter street lighting or audio information at street signs - which can then be activated when they approach a responsive item, while the Ocean Clean Up, which raised over $2 million through crowdfunding, can be used to capture and extract plastic from the ocean.
 

 

Graphics

Graphics nominees span editorial, exhibition, type and identity design - from Kellenberger-White’s hand-painted identity for arts festival Glasgow International.
 


 
To Norway’s new banknotes, designed by Snøhetta and The Metric System, which feature a striking pixellated design on the reverse, inspired by the country's coastline:
 

 

 
There's also Inglorious Fruits & Vegetables, a campaign which for French supermarket Intermarché to encourage people to eat misshapen or ugly fruit and veg and reduce food waste.
 

 
While books include 100 Years of Swiss Graphic Design, showcasing Swiss graphics and typography and Irma Boom’s all-white embossed book for Chanel No 5. Danielle Pender’s Riposte magazine (designed by Shaz Madani) has also been shortlisted, as has Sawdust’s bespoke type for Wired magazine, Pentagram’s identity for MIT Media Lab and Designing for the Sixth Extinction, an exhibition designed by Alexandra Daisy Ginberg for Dublin’s science museum, exploring synthetic biology.
 

 

 

 

Product

Twenty-three products are featured in this year's nominations: several aim to tackle environmental or health issues - from a billboard that turns air into water and removes particles of wood, stone, dust and metal from contaminated air around construction zones developed by Peru's University of Engineering and Technology, to Project Daniel, a 3D printing lab set up by Mick Ebeling to create prosthetic limbs, and Blue Diversion, a closed toilet system which can operate independently of water, sewers or an electricity connection, providing people in remote areas with much-needed access to safe sanitation.
 


 
Technology products include the Brck, a mobile WiFi device designed in Kenya that can withstand blackouts and deliver internet connection to people in rural areas, Technology Will Save Us' DIY gamer kit, which allows users to build their own handheld games console and code their own games using open-source software and the Kano Computer Kit. Furniture includes a stackable, lightweight chair from Scholten & Baijings, while the most bizarre entry has to be Grow It Yourself Mushroom Materials, a pack which enables users to create objects out of mushroom fungus (materials can also be composted after use).

DIY Gamer Kit
 


The Brck
 


Grow It Yourself
 

Architecture

Architecture nominees include buildings from Asia, South America, Europe, Africa and the US, ranging from sweeping towerblocks to a Copenhagen kindergarten and a house in the Arizona desert constructed using traditional rammed earth techniques.

Several community and leisure spaces are featured, from a state of the art gym created out of an existing sports centre in a Brazilian favela to Markthal Rotterdam, the first covered food market in the Netherlands. Cultural centres include Frank Gehry's Fondation Louis Vuitton, which houses art exhibitions and performances in a ‘glass cloud' structure made out of thousands of curved glass panels, and the beautiful Philharmonic Hall of Szczecin, a 1000-seat symphony hall in Poland built on the site of a former Konzerthaus which was destroyed during World War Two.
 


Fondation Louis Vuitton
 


Philharmonic Hall of Szczecin
 

Fashion

Alongside catwalk shows by Rodarte (a collection inspired by Star Wars), J.W. Anderson and Raf Simons, fashion nominees include Central Saint Martins graduate Thomas Tait, Satu Maaranen, a Helsinki designer who graduated in 2012 and Archivist, a publication founded by fashion director Jane Howard. The title describes itself as offering a unique view on fashion, showcasing emerging talent, designers' archives and personal collections, rather than simply promoting new designs.
 


Satu Maaranen SS15
 


Archivist
 

Transport

Transport nominees include BMW's i8 hybrid car and Google's much anticipated driverless vehicle as well as Loopwheels (a set of wheels with integrated suspension, which make it easier to go over bumps and potholes and mount kerbs in a wheelchair or on a bike) and the Dainese D-Air Bag Street, a personal airbag vest and sensor kit for motorcyclists which can anticipate a frontal collision and inflate to protect its wearer within 45 milliseconds.
 


Google's Driverless Car
 


Loopwheels
 

Winning projects from each category will be announced on May 4 and the overall winner on June 4. For more info, see designmuseum.org


Source: Creative Review


Successful Email Marketing - How it's done

Joe from Perfect Email Marketing discusses how businesses can use email marketing as a powerful method for boosting your online business and skyrocketing your ROI.

 

Need Help with your online presence?


V3 Creatives offer a full online marketing service and specialises in implementing comprehensive online marketing strategies, helping UK businesses, charities and organisations build their brand online.

Not only can we supply you with a piece of premium online real-estate, we can provide ongoing SEO, Social media marketing services and email Marketing Campaigns that will ensure you turn visitors into enquiries, clients, profits, followers, friends, customers, fans…

f you want to speak to an online marketing agency expert about how to make the most of your online presence, e-mail us at [email protected] or use our contact form.


Social Media for the Enterprise - A business Case

How is social media truly impacting businesses today? Why are many of the world’s top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?

 

Need Help with your online presence?


V3 Creatives offer a full online marketing service and specialises in implementing comprehensive online marketing strategies, helping UK businesses, charities and organisations build their brand online.

Not only can we supply you with a piece of premium online real-estate, we can provide ongoing SEO, Social media marketing services and email Marketing Campaigns that will ensure you turn visitors into enquiries, clients, profits, followers, friends, customers, fans…

If you want to speak to an online marketing agency expert about how to make the most of your online presence, e-mail us at [email protected] or use our contact form.


Design & Printing: Technical & Development Services

Technical & Development Services (TDS) brings more to the table than many similar firms – offering you a perfect blend of expertise and real-world experience, that means you can rely on them to deliver sound advice and invaluable support at every stage of your development: from the initial site investigations right through to completion and adoption.

Their specialist team has a background as developers, giving you the peace of mind that comes with knowing they understand your objectives, and can prioritise every element to keep your project moving forward – minimising hassles and restrictions.

Through V3 Creatives continued partnership with TDS marketing team, we have recently design and printed their new promotional stationary including a bespoke folder and leaflets.


The Future of Social Media Marketing – Gary Vaynerchuk

Social media marketing is fast evolving and many people just aren’t using it correctly. In this video, you’ll learn some of the biggest mistakes you’re making in social media marketing and how to fix them in this interview with author Gary Vaynerchuk.

 

Need Help with your online presence?


V3 Creatives offer a full online marketing service and specialises in implementing comprehensive online marketing strategies, helping UK businesses, charities and organisations build their brand online.

Not only can we supply you with a piece of premium online real-estate, we can provide ongoing SEO, Social media marketing services and email Marketing Campaigns that will ensure you turn visitors into enquiries, clients, profits, followers, friends, customers, fans…

If you want to speak to an online marketing agency expert about how to make the most of your online presence, e-mail us at [email protected] or use our contact form.


Value Placed on Branding

Jennifer Layne Duho is currently the Brand Strategy Manager for Shell Brands International, which directs brand management for the Royal Dutch/Shell Group worldwide.

 

Need Help with your online presence?

V3 Creatives offer a full online marketing service and specialises in implementing comprehensive online marketing strategies, helping UK businesses, charities and organisations build their brand online.

Not only can we supply you with a piece of premium online real-estate, we can provide ongoing SEO, Social media marketing services and email Marketing Campaigns that will ensure you turn visitors into enquiries, clients, profits, followers, friends, customers, fans…

If you want to speak to an online marketing agency expert about how to make the most of your online presence, e-mail us at [email protected] or use our contact form.


Web Design & Development: Payday Loans Review

Based in London, Payday Loans review is a collection of financial advisors and teachers who came together in 2006 to support people financially.

They use their industry contacts, internet resources, user experiences and personal knowledge to find you the best online payday loan or cash advance sites.

V3 Creatives worked with Payday Loans to create their brand image and website. The site featured a learning centre that explains all you need to know about payday loans and cash advances as well as tips on how to handle your money. Plus a forum for user to socialise and learn more about how they can improve their financial situation.

All of this was designed with the aim of giving users the opportunity to easily gain more knowledge about financial products before selecting the loan that best suit their needs.


Book Design: British Caribbean Enterprise

The history of Caribbean people tends to focus for the most part, on immigration and race. However, this book, British Caribbean Enterprise, has placed this field into a new orbit. Drawing on primary and secondary sources, Dr. Christopher A. Johnson has completed the first book on the British Caribbean SME sector spanning a century.

It provides over 200 cases of commercial firms and social enterprises, combined most of which remain outside the mainstream of British society. Undoubtedly, the example of these business leaders will help to redefine modern entrepreneurship whilst empowering young people in general, with a sense of purpose and value.

The book cover was designed by V3 Creatives. We were also responsible for designing the advertising aids such as an e-commerce website and pull up banners used to market the sale of this book at events and exhibitions.


What is Design?

Quotes from famous designers, artist and creatives.


Northants Youngers Club Launch Party 26.04.14

Northants Youngers Club Launch Party 12.30pm - 4pm Saturday 26th April 2014

Bouncy Castle / Raffles / Competitions / Music / Food & More
The event takes place @ The Hub, Market Street Community Centre, NN1 4BG. Admission is free and it will be a great family day out, so come along and help support our youth of today....Adults of tomorrow.

To find out more about the event, how to get involved or to make a donations email [email protected] or find Northants Youngers Club on Facebook.

In Association with Northampton Borough Council and Northamptonshire Association of Youth Clubs

V3 Creatives is a proud sponsor of Northants Youngers Club


Branding: Joy Nichols & Associates

]Joy Nichols & Associates is a hands-on, how-to company established by professionals with a track record of providing innovative business solutions.

lead by Joy Nichols, MBE, QAEP, FRSA, a successful entrepreneur who has lead a multi-million pound training and recruitment consultancy, and has supplied a range of services to such diverse clients as National, International and Local Governments.

As well as being highly qualified the JNA team are enthusiastic and passionately about offering clients the very best business advice and assistance.

V3 Creatives worked with Joy & her team to create a visual identity that that is recognised worldiwde for their organisation. Along with providing business cards for networking events, We also design and developed a CMS website that allowed the JNA team to easy update the sites content and training videos to aid this.


29 Ways To Stay Creative

Need some motivation or inspiration to finish a project? Here are 29 ways to keep you going!


Branding: Capital Waste

Capital Waste is a contemporary, eco friendly waste management company, who specialise in waste collection and rubbish/junk removal services across London, Essex and surrounding areas. wwww.capwaste.co.uk

V3 Creatives, have been working with Capital Waste to produce the brands visual identity. The company wanted it to reflect the contemporary, eco friendly nature of the business as well as their Jamaican cultural heritage.

The V3 team have produced their logo, business cards, promotional flyers and a newly launched website, for online and offline marketing. Focused on raising awareness of this new London based business.


Tropical Connections New Website Launched!

Tropical Connections, the Caribbean Property Specialist is your doorway to a unique range of property services for the Caribbean… from right here in the UK!

One of our longest running business relationship V3 have worked with Tropical Connections on a variety on projects. We have recently rebranded the company visual image and online presence, customising their Social Media Twitter and Facebook pages so that they all reflect the brands new visual identity. If gives us great pleasure to also announce we have recently launched their new website.

www.tropicalconnections.co.uk


Branding: Acacia Health & Beauty Directory

Acacia Health and Beauty are looking to revolutionise the Health and Beauty industry, keep your eyes on them as they are company not to be overlooked.

Team V3, have been working on the Brands Visual presence for print and online marketing. On this project we have incorporated the use of QR codes, which is a great way to integrate web and print based marketing and also used our email marketing system V-Mail, to produce powerful reports which can help accurately focus future marketing efforts.

To find out more about Acacia Health and Beauty vist: www.acaciaonline.co.uk Twitter: AcaciaHB Facebook: Acacia Health and Beauty


Aries Music Consultancy London: Dj Aries Logo

We were asked by Aries Music Consultancy to produce a logo for Dj Aries. The logo hand to be simple and classy to represent the Dj’s style and fit with in the already established brand identity.

Dj Aries play’s a good mixture of African music i.e. Zouk, Afrobeats, Afropop, Afrosoul along with Alternative/Pop and some Hip-Hop.


After Carnival Gospel Dance – Fundraising Event 08.06.13

NORTHAMPTON UPPER ROOM - APOSTOLIC CHURCH ALONG WITH BRO T & SIS K & INSPIRATION 107.8 FM PRESENTS... Shekinah Ministries "De Original Christian Sound System Est 1996" To host...

An Inspirational Fundraising event for the Aces Day Care Centre & Inspiration 107.8 FM

The event takes at Club Aces, 42 Sheep St, Northampton, NN1 2LZ, from 8pm - 2am Saturday 8th June 2013, after the Northampton Carnival. Admission is only £5 and the Under 5's are Free!

Aces Day Care Centre is dedicated to supporting the varied needs of Older People. From their beautiful 19th Century property overlooking Abington Park in Northamptonshire, they aim to help individuals maintain independence in their older years and, of course, offer a healthy dose of fun and recreation too.

To find out more about the Aces Care Day Centre or to make a donation, visit www.acescentre.co.uk

Inspiration FM 107.8 - Northamptonshire Multi-Cultural Community Radio Station is a community led and managed radio broadcasting service, providing access, information, communication, entertainment, training and employment.

Inspiration FM encourages and promotes a voice for those who are under-represented or socially excluded to provide an outlet for creativity, shared vision and expression. You can find out more and also tune in by visiting www.inspirationfm.com

V3 Creatives was very honoured to be asked to produce the artwork, posters and flyers for such a great event. It's important to support and not forget our community, and heritage, to give back to our own, with out them there would be no us.


Why you need Search Engine Optimisation

Whether you run a business, charity or not-for-profit organisation, if you have a website you've probably heard about SEO (Search Engine Optimisation).

Some people call it an art, others a science, but one thing everyone in the online marketing industry agrees on is that whatever its aim, if a website is to succeed it's going to need good SEO.

So what is SEO? In short, search engine optimisation aims to make your website visible in the major search engines for relevant and popular search terms, ensuring you receive a high volume of visitors, generating interest and, where appropriate, sales.

Ongoing SEO will use some or all of the following techniques to ensure your website pops up for relevant search terms:

      • On-page search engine optimisation: Making sure your website is as attractive to the search engines as it is to your visitors - the more their search bots like the cut of your website's jib, the more likely it is to appear high in the listings.

 

      • Link building: Sourcing good quality, relevant links to your website increases its authority in the eyes of the major search engines.

 

      • SEO copywriting: Well crafted interesting, user-friendly content that targets popular search terms, helping search engines, visitors and potential customers understand what your site is all about.

 

      • SEO training: Keeping you in the loop on all things SEO, and happily providing training in everything from the absolute basics to the dark recesses of Google Analytics.

 

      • Reporting: Providing monthly reports, ensuring you're kept up to date on the work being done and the results it's producing for your website.

 

Get in touch with the Team

If you want to know more about how Search Engine Optimisation can work for you, e-mail the team at [email protected] or use our contact form.


7 Most common mistakes business make with their social media marketing

 

1# Ignoring the importance of commenting

Just as sharing is important, commenting is important as well. If you comment on other blogs and social media in knowledgeable, thought-provoking ways, you’ll also look like an expert. People will answer your comments, they’ll come to your blog, and you’ll increase your audience.You’ll become part of the blogging community in your niche,which leads to more readers, more money, and a better reputation. This increases your blog karma as well, and keeps your name out there.

 

2# Not having a strategy

This is obvious, isn’t it? You should think before you act, and the same goes for marketing with social media as well. If you don’t have time to create a full strategic social media marketing plan, create a “napkin plan” at least. Make sure to clearly state your objectives (what exactly you want to reach) and steps how to reach those objectives.

 

3# Strategizing too much without experimenting

Another mistake is strategizing too much without experimenting. Any marketing specialist will tell you there is a lot of experimentation in marketing. Social media marketing is not an exception. Don’t write 100 pages of a plan for 3 months only to find out that half of the suggested strategies and tactics don’t work!

 

4# Posting only about your business

This is one of the most common mistakes that businesses make. Social media is all about sharing, don’t post only about your business, products or services – people will get bored and you will lose a lot of targeted customers.

 

5# Not posting engaging comments

Engagement is good to make your post to spread virally on social media networks Each time a person likes, comments, shares, or retweets your update it will get noticed by that person’s friends. That’s worth a new topic to blog about, but make sure to include call-to-action in your updates also funny, beautiful, or though-provoking pictures are always good.

 

6# Not replying to customers comments or replying really slowly

It doesn’t feel good when you have to wait for a response to your question or comment for two or three days. It feels even worse when you never get a response. So, make sure to reply to comments on your Facebook page, mentions on Twitter, and other attempts of your followers to engage with you on other social networks.

 

7# You are Over-Promoting or Worse, Only-Promoting

No need to constantly sell, sell, sell. people eventually ignore constant pitching if they don't find value in your posts. It may be difficult for a locksmith to post about something more than locks and keys but if you can't find a way to connect in an interesting discussion with your community, social media might not be the best tool for your marketing. Provide value and entertainment consistently so people want to stay tuned to your broadcast. Then hopefully they'll remember your brand when it's time to buy.

 

Contact Our Team

To discuss how online marketing applies to your organisation email us for your obligation free consultation and see how our practical, results orientated approach to business development can give you an advantage over your competitors, win you more clients, grow your fan base and make you money. And, this is, a FREE consultation not a ‘free’ sales pitch.

 

You’ve nothing to lose - book your free consultation today!

Fill out our contact form or email [email protected]


QR-CODES: A unique way to bridge print & online marketing

A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications can be downloaded for free on popular smartphone platforms such as iPhone and Android.

Once the QR Code is scanned using the device’s camera it is translated into actionable information, such as a text message or mobile web page.

 

How Can QR Codes be used for Marketing?

There are a number of practical ways QR codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into just about any type of printed materials, including:

  • Conference/Event Displays
  • Print Advertisements
  • Business Cards
  • Brochures, Posters and Flyers
  • Postcards and Mailers

 

What Can a QR Code Do?

Once a QR code is scanned the encoded information can be used to automatically trigger a range of actions on the user's device, including:

  • View a Mobile Website or Landing Page
  • Dial Telephone Number
  • Send a Text Message
  • Send an Email
  • View a Message or Special Offer
  • Download Contact Details (VCARD)
  • View a Google Maps Location
  • View a Social Media Profile

 

What Types of Organisations Can Use QR Codes?

Just about any type of organization can use QR Codes in their marketing materials. Whether you’re a retail business, a nonprofit organization, a membership association or educational institution , if a portion of your target audiences use smartphones then a QR Code can be a great way to differentiate yourself and reach people in new ways.

 

Get in touch with the Team

If you want to know more about how QR codes can work for you, e-mail the team at [email protected] or use our contact form.