The Northamptonshire Chamber of Commerce is proud to present 60 minute Seminars. These FREE seminars are delivered exclusively by Chamber members, enabling you to tap into the vast amount of knowledge and insight that Chamber members share.
Alongside their Business Exhibition, at the Park Inn Northampton, on 11 September, they will be running 2 FREE business seminars, all delivered by Chamber members. And as the seminars are part of the exhibition they are open to non-members.
10:00am – MAKE YOUR BRAND STAND OUT FROM THE CROWD
Delivered by: V3 Creatives
Marketing your product or service in today’s highly competitive environment can be a challenge to any new or old business. Competition is fierce in almost every trade, the volatile condition of the market and a highly informed and spoiled for choice customer base, make it a specialised task to position your brand for both maximum visibility and enhanced respect.
Customers today are influenced by several elements beginning right from the identification of the brand’s logo and identity to how and where they encountered the promotional messages.
A strong brand creates a powerful connection between you and your customers, employees and other key stakeholders. It cuts through noise and clutter and delivers a clear picture of who you are and what you do.
Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus structured management and implementation. This seminar explores what branding is, why it’s important and will give you a step by step guide as to how your brand can influence your customers purchase decisions.
You will leave with six strategies to work on over the coming year:
- Reinventing your brand positioning; reviewing your unique selling proposition;
- Re-examining current marketing initiatives;
- Knowing who you want to sell to and why;
- Taking advantage of cheaper marketing costs, putting market value ahead of price;
- Concentrate on your data-base and revamp your website;
- Increase direct marketing
By the end of this session you will understand how to create a connection between your brand and your customer. The truth is your company has a brand. The key question is what does your brands identity say about you and are you underestimating its potential?
V3 Creatives is your exclusive creative design firm dedicated to quality graphic design that can help make your business stand out from the crowd. With design innovations and a creative eye, our studio can provide your company with real world marketing solutions that you can rely on.
For over 10 years our team have offered Brand Development, Graphic Design, Online Marketing and Printing services to enhance your business structure and showcase your brand in an entirely different light.
THE NORTHAMPTONSHIRE CHAMBER'S BUSINESS EXHIBITION
These 60 Minute Seminars are part of the Northamptonshire Chamber’s Business Exhibition, held at Park Inn Northampton, which will showcase some of the county’s leading businesses and provide visitors with the chance to expand their network of contacts. Entry to the exhibition is FREE, with the chance to win a year’s FREE Chamber membership so make sure that you don’t miss out! No need to book, just turn up on the day.
Friday 11 September 2015
Park Inn Northampton, Silver Street, Northampton NN1 2TA
Business Exhibition open 09.30 – 15:30
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