A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications can be downloaded for free on popular smartphone platforms such as iPhone and Android.

Once the QR Code is scanned using the device’s camera it is translated into actionable information, such as a text message or mobile web page.

 

There are a number of practical ways QR codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into just about any type of printed materials, including:

• Conference/Event Displays
• Print Advertisements
• Business Cards
• Brochures, Posters and Flyers
• Postcards and Mailers

 

Once a QR code is scanned the encoded information can be used to automatically trigger a range of actions on the user’s device, including:

• View a Mobile Website or Landing Page
• Dial Telephone Number
• Send a Text Message
• Send an Email
• View a Message or Special Offer
• Download Contact Details (VCARD)
• View a Google Maps Location
• View a Social Media Profile

 

Just about any type of organization can use QR Codes in their marketing materials. Whether you’re a retail business, a nonprofit organization, a membership association or educational institution , if a portion of your target audiences use smartphones then a QR Code can be a great way to differentiate yourself and reach people in new ways.

 

If you want to know more about how QR codes can work for you, e-mail the team at [email protected] or use our contact form.