Denise Gordon

Denise Gordon: A jazz singer in need of streamlined marketing

The Challenge

Denise Gordon is a jazz singer with an established following — but like many artists, she was on the lookout for ways to increase her following while also making the business of marketing easier for her to manage. The first order of business was to update her website, which was outdated.

Denise’s existing website was created by a developer who now couldn’t be found. The developer had left behind an instruction manual, but the information was difficult to understand and didn’t offer Denise the help she needed. When it became clear that she needed a professional team to handle the job, Denise’s friend recommended us to her.

How We Helped

We started by unpacking the problems with her current website and getting it updated and changed to a more modern look.

During that time though, we also took the time to get to know the client — which made it clear that a rebrand was in order. We helped Denise create a new visual identity for her website as well as her other marketing and promotional materials, as well as creating a uniform social media presence.

We also created a custom music player on Denise’s website, allowing fans to listen and download her songs, as well as subscribing to a list for events and news. We also tackled Denise’s video and email marketing strategies, working to combine her online and offline efforts so that they’d work together and minimise the amount of time she had to spend maintaining them.

The End Result

In the end, Denise had a strong new brand presence that was professional as well as uniform across her online and offline channels. That strong new presence helped Denise grow her fan base and sell more music around the globe.

Client:

Project: Rebrand
Website: denisegordon.co.uk

Services: Design, Print, Branding, Online Marketing

Offering: Business Cards, Responsive E-commerce Website, Logo, QR Codes, Social Media Development, Website Management

Industry: Music

Denise Gordon: A jazz singer in need of streamlined marketing

Client:

Project: Rebrand
Website: denisegordon.co.uk

Services: Design, Print, Branding, Online Marketing

Offering: Business Cards, Responsive E-commerce Website, Logo, QR Codes, Social Media Development, Website Management

Industry: Music

The Challenge

Denise Gordon is a jazz singer with an established following — but like many artists, she was on the lookout for ways to increase her following while also making the business of marketing easier for her to manage. The first order of business was to update her website, which was outdated.

Denise’s existing website was created by a developer who now couldn’t be found. The developer had left behind an instruction manual, but the information was difficult to understand and didn’t offer Denise the help she needed. When it became clear that she needed a professional team to handle the job, Denise’s friend recommended us to her.

How We Helped

We started by unpacking the problems with her current website and getting it updated and changed to a more modern look.

During that time though, we also took the time to get to know the client — which made it clear that a rebrand was in order. We helped Denise create a new visual identity for her website as well as her other marketing and promotional materials, as well as creating a uniform social media presence.

We also created a custom music player on Denise’s website, allowing fans to listen and download her songs, as well as subscribing to a list for events and news. We also tackled Denise’s video and email marketing strategies, working to combine her online and offline efforts so that they’d work together and minimise the amount of time she had to spend maintaining them.

The End Result

In the end, Denise had a strong new brand presence that was professional as well as uniform across her online and offline channels. That strong new presence helped Denise grow her fan base and sell more music around the globe.